B2B distribution and wholesale

AI agents for distribution
and B2B wholesale.

Orders arrive on WhatsApp, the quote disappears mid-conversation and nobody noticed the client who stopped buying. Labs designs the agent on your order, stock and account flow, connected to the systems the operation already uses.

What jams

The account base falls one client at a time, and nobody sees it happen.

The rep serves whoever calls, the order becomes a message and the repeat purchase depends on somebody remembering. A client who buys less does not announce it. They simply buy less.

  • 01The order arrives on WhatsApp and someone types it all again into the ERP.
  • 02The repeat purchase depends on the rep remembering, and the book falls one client at a time.
  • 03A stockout only appears once the order has already been promised to the client.
  • 04A new order is released with an open invoice, because nobody crossed the two facts.
Use cases

AI agents for every area
of your operation.

Hendu connects the systems and channels your company already uses and keeps the operation's context: what was agreed, with whom, and what is still missing. The agents work on top of that layer, each one as the right arm of an area. You step in to approve.

01Marketing

You know which channel brings buyers who buy again.

The agent answers whoever arrives from the site, WhatsApp and trade shows, enriches the company before replying and shows which channel brings clients who come back.

  • Answers orders and quotes from site, WhatsApp and trade shows.
  • Enriches the company before the first reply.
  • Shows which channel brought a client who bought again.
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What changes

The same team,
operating at another level.

This is not about your team working harder. Chasing, checking, handing over, remembering: that work, the one that eats their day today, starts happening on its own, following your rule and under your eye.

Efficiency

What took a day starts taking an afternoon. Not because someone ran faster, but because the step that jammed everything stopped existing.

Productivity

People go back to the work that needs people: deciding, negotiating, solving the hard case. The rest arrives finished, waiting to be reviewed.

Cost

Growing stops meaning hiring in the same proportion. The operation absorbs more volume on the structure it already has.

Margin

Less rework, fewer forgotten commitments, fewer missed deadlines. That is margin that was already yours and was leaking on the way.

Scale

What works in one team is repeated in the others the following week, because the rule is written down, not held in one person’s head.

How it works

Seven days.
One process, live.

Not a six-month project. One process at a time. And you see the first one working before you decide on the second.

Days 1 and 2

We map the rule

We sit with the people who do the work: the exceptions, the limits, who decides what.

Days 3 to 5

We build

The agent is built in your vocabulary, on the systems the company already uses.

Days 6 and 7

It goes live

It runs on real work, supervised, and is adjusted in use before it leaves our hands.

After

It expands

With the first one running, the second costs less: context and governance already exist.

Why the Labs exists

AI is already in your company.
The work has not changed.

Someone on your team opened ChatGPT today. It helped write an email, summarise a document. But the payment nobody chased, the deadline nobody checked and Friday's report are still done by hand, exactly as before. It is worth understanding why. That is what the Labs fixes.

Ask an off-the-shelf AI tool for a payment reminder and it writes a flawless email in ten seconds. But it does not know how much that client owes, what was agreed with them last week, whether your finance team already chased them yesterday, or that your company never chases before five days overdue. You are the one who knows all that. So you type in the context, read what comes back, fix what is wrong. And you end up spending nearly as long as writing it yourself. The real work was never writing the email. It is knowing what has to be in it.

The screen

This is where the agents live.
You approve, they do the rest.

The agent the Labs builds does not live in a separate window. It comes into this screen, alongside the rest of your team’s work: this is where it shows what it did, what it proposes and what is waiting on your go-ahead.

MONDAY, AUGUST 30Full day
Good morning, Laura.
SINCE YESTERDAY AFTERNOON3meetings transcribed9new commitments4no reply
How the day breaks down
8am7pm
8am – 12pmThree meetings back to back. Most of today’s commitments come from here.
12pm – 4pmThe clearest block of the week. Good for clearing what is stuck.
4pm onwardsTwo deliveries due at end of day. After that Friday closes clean.
Moving as expected14 commitments on trackVitrine: kickoff bookedtomorrowLima: proposal acceptedyesterday
Today's briefing
Priority actions
Agent flow3 activeCustomer follow-up3/5Chasing open items3/5Contract renewal2/6
Decisions with traction14Moving4Late2Stuck

Sector not listed?
The conversation starts from your process.

Half an hour to find where it hurts in your operation, and a picture of what AI changes in it. If it makes sense, the first agent is live in seven days.