Growth consulting
with applied AI.
From acquisition to expansion, Hendu works with your team to find the loss that weighs most on growth and fix it. Company strategy sets the priority. AI helps execute and learn faster.
The decision starts with strategy.
It must also work for the margin.
We look at who buys, who stays, what it costs to acquire and serve each customer, and where the journey stalls. The first initiative answers a concrete business need.
Who buys, stays and contributes margin.
We compare segments, reasons to buy, value received and service cost to choose where to grow.
The full economics of growth.
New revenue, acquisition cost, discounts, delivery, retention and expansion enter the same analysis.
What gets lost between teams.
We map context handoffs across marketing, sales, product, operations and customer teams.
One front with an owner and a deadline.
We choose work the team can launch, monitor and adjust in the first cycle.
AI where it saves work or improves decisions.
Research, analysis, preparation and follow-up get AI support with sources, limits and human review.
Build,professionalize or expand.The challenge changes as you grow.
The starting point may be a first acquisition engine, a stalled pipeline or an existing customer base with untapped potential.
Build
Define the offer, find the first channels, set up prospecting and know what to measure before scaling.
Professionalize
Connect marketing, sales, product and customers when growth still depends on people, spreadsheets and improvised handoffs.
Expand
Grow demand, conversion, adoption and customer revenue while protecting delivery quality and margin.
Which team is holding back
your next stage of growth?
Start with your own area. The diagnostic connects that problem to strategy, the customer and margin before choosing where to act.
Marketing that attracts customers who buy, stay and contribute margin.
We start with customers who buy, stay and contribute margin. Then we adjust segmentation, journeys, content, channels and technology through the sales handoff.
Direction and offer
- Segment markets and accounts by potential, buying behavior and margin
- Review positioning, value proposition and offers by segment
- Turn sales objections and customer stories into proof
- Plan channels, budget and pipeline targets by source
Acquisition and conversion
- Design discovery, consideration and nurture journeys
- Build lead capture flows on the site, landing pages and content
- Improve SEO, content, paid media and campaigns with clear hypotheses
- Test pages, creative and CTAs for lead quality
Technology and measurement
- Set lead qualification and sales handoff rules
- Connect automation, CRM and campaigns without losing source or consent
- Use AI for research, content and analysis with editorial review
- Track CAC, conversion, pipeline and margin by cohort
In 30 days, the priority leaves the plan
and enters the team's work.
It could be a lead journey, a prospecting cadence, an onboarding change or a revenue dashboard. We choose one front, launch the first version and read the signals the timeframe allows.
Find the loss
Hear from leadership and operators, read available customer and business data, and choose where to act first.
Design the work
Define the journey, owners, tools, decision rules and what will count as progress.
Put it to work
The first version enters the team's routine. AI, automation and integration support the work that needs them.
Check and adjust
Review execution, data and customer response. Outcomes that take longer remain under review.
Your team knows what changed,
who owns it and how to measure it.
The delivery depends on the priority. It may be an acquisition flow, a pipeline routine, an activation improvement or an account plan. In every case, the work has an owner and a measure.
A clear bet
The chosen problem, hypothesis, affected audience, owner and economic reason to act now.
A working flow
Stages, messages, rules and handoffs set up in the tools the team already uses.
A prepared team
People know when to act, what context to check and how to handle exceptions.
A basis for decisions
Metrics with sources and a baseline. At cycle end, a decision to adjust, expand or stop.
Strategy finds the problem.
Technology enters when it makes a difference.
Consulting chooses and executes the first front with your team. If the process calls for tailored agents, Labs builds them. The platform supports routines that need to continue.
Where can your company grow
with better returns?
Tell us what is happening in marketing, sales, product or your customer base. We will assess which problem deserves the first cycle.